Disneyparks.com – Cinderella

scarlett_cinderella1

“Where every Cinderella story comes true”

Disney Dream Portrait Series: Annie Leibovitz

Cinderella: Scarlett Johansson

Source: http://royalcomqueijo.files.wordpress.com/2010/05/scarlett_cinderella1.jpg

Excellent marketing copy in all of the Disney Parks’ “Year of a Million Dreams” ads.  For more ads in the campaign, please look at my posts from December 18, 2012 to January 1, 2013.

Similarly to Xerox and the letter “X”, Walt Disney Co. “owns” the letters 

W        and        Disney Font

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