Source: Real Simple Magazine
Date: May, 2012
Pg. 103 (out of 239)
Opposite pg. 3 of The Guide: Beauty section (Ciate White Chocolate Nail Polish Remover, Vertical Cosmetic Tote by Cinda B, etc.)
I have always appreciated “scratch and sniff” features on print ads. It doesn’t overwhelm the whole magazine with unwanted scents (e.g. perfume/cologne ads in fashion magazines). It also eliminates a buying decision criterion I generally use when shopping for hair care at the store – I know ahead of time whether or not I like the Green Apple scent.
I also like the left-side border of the ad subtly mimicking the product’s shape.