Head & Shoulders

Head and Shoulders001

Source: Real Simple Magazine

Date: May, 2012

Pg. 103 (out of 239)

Opposite pg. 3 of The Guide: Beauty section (Ciate White Chocolate Nail Polish Remover, Vertical Cosmetic Tote by Cinda B, etc.)

I have always appreciated “scratch and sniff” features on print ads.  It doesn’t overwhelm the whole magazine with unwanted scents (e.g. perfume/cologne ads in fashion magazines).  It also eliminates a buying decision criterion I generally use when shopping for hair care at the store – I know ahead of time whether or not I like the Green Apple scent.

I also like the left-side border of the ad subtly mimicking the product’s shape.


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